What is Linktree? Free and paid plans, features, and getting started

Linktree is a link-in-bio service. You create a public page at a linktr.ee address, add destinations, and share that address in your social profile. A visitor can then choose a current product, new video, newsletter, menu, or contact route. The address in your bio can stay the same while the destinations on the page change. You can use the page alongside an existing website: the website explains the full business, while the profile page points a social visitor toward the next useful action.

Its value depends on the decision you make easier. A musician might put the latest release first, followed by tickets and booking enquiries. A shop might lead with the current collection, then delivery information and customer support. These are illustrative structures, not customer results or evidence of higher conversion. This introduction uses Linktree's official pricing and help pages checked on October 7, 2026. It explains how to start and what to verify; our separate tool comparison covers choosing between providers.

The current pricing page lists unlimited basic links and email and phone sign-ups for Free, and describes the plan as free with restrictions. That is enough to test a simple directory of destinations. Unlimited capacity does not mean every link should appear on the first screen. Start with one active offer and a few supporting routes. Give each button a specific label, such as View the autumn collection or Ask about a workshop, so the visitor can predict the destination before opening it.

Do not assume a feature described in an older review still belongs to Free. The pricing page currently places basic analytics in Starter, branding removal in Pro, and all-time analytics and data export in Premium. Linktree's Insights help page also describes plan-dependent reporting windows. Confirm the exact report available in your account if analytics decides your purchase; lifetime totals and a selectable historical reporting period are different capabilities. This guide avoids quoting a fixed price because the official page displays regional currencies and distinguishes annual billing from a monthly charge.

Free visitors may also encounter a limited advertising pilot. Linktree's help page says ads are being tested on selected Free pages in eligible countries, sometimes between an external-link click and its destination. It does not say every Free page or visit shows an ad. Paid plans are described as ad-free. If an uninterrupted route is a client requirement, inspect the public page and the current pilot terms rather than assuming the editor preview shows the complete visitor journey.

The pricing page positions Starter around personalization, featured links, and basic analytics. Pro adds custom designs, removal of Linktree branding, and mailing-list integrations. Premium adds capabilities including link rules and routing, data export, all-time analytics, social media scheduling, and Instagram auto-replies. Those are the published plan positions on the review date, not a promise that every integration or new feature is available to every account. Inspect the specific capability you need before paying.

Choose a paid plan around a recurring task. If you need a particular design or provider-branding removal, check that boundary directly. If you need to export reports, identify the actual export format and reporting period. For timed links, the scheduling help page explains start and hide dates and a time-zone setting; test the intended time against the public page before a launch. Social post scheduling and scheduling a page link are separate operations. Treat trials, the renewal amount, billing period, and cancellation route as part of the plan choice, rather than comparing only the largest price printed on a card.

Linktree's account guide starts with an email address, a username, and a plan selection, followed by initial links and a theme. Pick a username you can keep and check the account verification email. The link-creation guide then directs you to the Links page, the Add control, a destination URL, and a title. The title becomes the visitor-facing button text. Its help page says a new link is live after creation, so prepare the destination and wording before adding it to a page that people already visit.

A useful first draft is deliberately small: a recognizable name, a short description, one primary button, and two or three supporting links. Write the main button around the visitor's task. New release is less clear than Listen to the new EP; Contact can be more useful as Ask about availability when that is the service you offer. Keep a separate note of your destinations and their purpose. It helps you repair a missing link, change tools later, or check that a campaign page has not silently redirected elsewhere.

Start with the distinction between a page visit, a link click, and an outcome in another service. A button click can show that a visitor chose a route. It does not by itself confirm a store purchase, appointment, or newsletter registration. Linktree's help page also says your own test clicks count in Insights and that data can take time to refresh. Keep that in mind when checking a page with very little traffic: a handful of test actions can materially change the apparent result.

Choose a reporting period and one decision before opening the charts. You might ask whether people find the current collection or whether an older campaign still draws attention. Compare the same action and a similar traffic mix over the same length of time. Then change one label or one position and record the date. Use the external store, booking system, or email service to confirm completion. Eligible native monetized links can have their own earnings and conversion reports, but that does not extend purchase visibility to every ordinary external link.

Linking to an existing store and selling a digital product through Linktree are different setups. The current digital-products guide identifies Pro and Premium availability, selected supported countries, and a payment-provider setup. Check seller eligibility and the full fee terms before planning a launch. A statement about zero platform fees does not remove payment processing charges. Decide who handles fulfilment, refunds, and customer enquiries, and verify the actual purchase flow without treating an ordinary outbound click as a sale.

For domains, Linktree's help center says a custom domain cannot replace the linktr.ee URL. Sending a domain to a provider page is a different arrangement from hosting the profile at your own domain. Settle that requirement before printing materials or promising a client a branded address. Likewise, several profiles under one login do not automatically mean several people have team access. The Workspaces help page describes a limited rollout. If shared ownership is necessary, confirm eligibility, roles, and billing instead of passing one password between collaborators.

Linktree is worth testing when you want a recognizable provider address, a stable hub for changing destinations, and a path into its paid creator tools. Try Free if the immediate job is simply to help visitors find a small set of links. Inspect a paid tier when a specific design, reporting, audience, or routing requirement becomes necessary. A longer feature list is useful only when those features solve a task you actually repeat.

Compare another provider when your requirements include a particular free-page design, a reporting workflow, domain support, or a different maintenance experience. Linkrise currently offers one public page on Free with its visual controls and recent Basic Analytics; Pro adds more pages, longer analytics history, and branding removal. Custom domains have not generally launched in Linkrise. Use the same image, short bio, primary button, and supporting destinations when testing two tools. Perform one edit, open both public pages on the same phone, and compare the complete plan cost required for your needs. Keep the page that makes the visitor's task and your ongoing editing work clearer.