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Conversion Playbooks10 min readLinkrise TeamUpdated Sep 30, 2026

How to build a photo gallery in your link-in-bio page

A practical guide to making a link-in-bio photo gallery in Linkrise: image order, layout, cropping, lightbox, publishing, and the next action.

Start with the question the images should answer

A visitor who opens a link-in-bio page usually arrives from a small social profile and has little context. A gallery is useful when seeing the work helps that person decide whether to continue: a photographer's style, a shop's product finish, a musician's release artwork, or an event's atmosphere. It is not a substitute for the next action. Decide first whether the visitor should inquire, book, shop, read a case study, or simply understand the work.

Write that task in one sentence before uploading anything. For a portrait photographer, the task might be: see three kinds of recent sessions, then request availability. For a ceramics studio, it might be: inspect the glaze and scale, then open the current collection. If the photos do not make that decision easier, a single Image block or a direct link may be clearer than a gallery.

Edit a sequence, not a folder of pictures

Choose a first image that establishes the subject without a long caption. Put a different angle or use in the second frame, and a close detail or proof of craft in the third. Five deliberate frames can answer more than twelve near duplicates. Linkrise Studio currently accepts up to 12 images in one Gallery block; that is an upload limit, not a target for every page.

Check the order on a narrow screen before publishing. A person may see only the first frame and a hint of the next one. Avoid opening with a logo card, a dense poster, or a beautiful but unrelated mood shot if the visitor came to judge the work. If an image belongs to an old campaign, remove it rather than letting the page imply an offer still exists. Keep filenames and your own source files organized so you can replace a frame later.

Build the Gallery block in Studio

Open the Linkrise page you intend to publish, go to the Links editor, and add a Gallery block. Upload at least one image; empty image slots cannot become a useful public gallery. Add a short optional title if visitors need context, such as Recent portraits or New collection. Use the image strip to review the selection and remove a weak frame before saving. Keep the gallery near the action it supports rather than separating it from the relevant link by a long stack of unrelated blocks.

Open the block options to choose a layout. Studio offers one-at-a-time, carousel, thumbnails, mosaic, list, and grid choices. Some layouts need at least two uploaded images; if an option is disabled, add another image or keep the single-image layout. Autoplay is optional only where the layout and image count support it. Start without motion unless movement helps a specific sequence, and verify the result on a phone rather than assuming the editor preview proves the public behavior.

There is also an optional URL for the Gallery block. It is one shared external destination, not a different URL for each photograph. On the public page, opening a photo brings up a lightbox; if you provided a safe shared URL, the lightbox can offer a separate outbound action. Leave that field empty when the gallery is only visual evidence, and use a clearly labeled Link block nearby for booking, buying, or reading more.

Choose the layout for the way people inspect the work

Use one-at-a-time or a carousel when the order itself matters. A before-and-after sequence, a short making process, or three views of one product benefits from controlled pacing. Thumbnails make it easier to jump among distinct works. A two- or three-column grid gives a quick overview when the images stand on their own. A list can carry a quieter editorial rhythm; a mosaic makes different proportions feel more informal. The best choice is the one that reveals the subject on the first phone screen.

Do not choose a moving layout only because it looks lively in the editor. A visitor may need time to inspect a face, product detail, or accessibility-relevant information. If autoplay is available and enabled, check its pause control and reduced-motion behavior on the public page. The gallery should never force the visitor to race the slideshow to understand what they are seeing.

Design for the crop, then check the full image

New Gallery saves fill their frames. That keeps the page visually consistent, but it can crop the edges of a tall poster, menu, product label, or screenshot. Open every selected image in the Studio preview and the public lightbox to see both the framed view and the larger image. Keep the important subject away from the extreme edges when preparing the source file. Do not assume that a text-heavy image remains readable in a small tile.

If the words are essential, put them in real page text or link to a document designed for reading. A menu price, opening hour, safety instruction, or booking condition should not exist only inside a cropped photo. The W3C advises using real text instead of images of text when possible because people can resize and restyle real text. Linkrise Gallery currently does not offer a per-image text alternative editor in Studio, so do not present it as the only accessible way to communicate important information.

Publish, sign out, and test the visitor path

Save the Gallery block, publish the page, and open the public URL in a signed-out browser. Confirm that the expected images are present, in the intended order, and that the first screen still makes the owner's identity and next step clear. On a phone-width viewport, look for unexpected crops, text overlap, empty slots, and controls hidden behind the browser chrome. Tap a frame to open the lightbox, move between images, close it, and try the same route with a keyboard if that audience may use one.

If the shared Gallery URL is set, open its outbound action and confirm the destination is public, current, and relevant to all the frames. A gallery of different products should not send every image to a single unrelated product. Recheck after replacing an image or changing the public profile address. If an upload failed or a draft was not saved, the editor preview may not match the published page; the signed-out public URL is the final proof.

Example: three frames and one honest next step

Consider a fictional portrait studio preparing a profile for inquiries. It selects a close portrait, a full-length environmental portrait, and a detail showing its lighting style. The gallery title is Selected portraits. The next block says Ask about availability and leads to the studio's own inquiry form. The gallery does not promise a booking; it gives enough evidence to decide whether to ask.

If the studio adds a fourth image from a different service, it checks whether the sequence still tells one story. If it needs prices, turnaround times, or contract terms, it uses text and a clearly named destination rather than squeezing those facts into the photographs. This makes the page easier to scan, easier to maintain, and less likely to mislead someone who arrives from a small social preview.

Measure the next action without inventing an outcome

A gallery can improve what a visitor understands, but a view or lightbox open is not a sale. Linkrise can record a tracked outbound click when the Gallery has a shared safe URL, and the profile's available analytics can show page and link activity within the current plan window. The block does not know whether an external shop completed payment, whether a client signed a contract, or whether a booking was accepted. Use the destination system for those results.

Keep a simple review note: which images were live, what the first action said, and which week you changed the sequence. Compare similar periods after the public page has had time to receive real visitors. If people open the page but never reach the intended action, revisit the image order and button label before adding more photographs. A gallery is successful when it helps a person make the next decision, not when it merely fills more of the page.

Product and accessibility sources

Next step

Make the visual proof part of your page

See the current Linkrise Gallery block, then build a short sequence of images around one visitor task.

Explore the Gallery feature